HOW IT ALL STARTED...
Joyce has lived in Zandvoort for years and it always surprised her that there were no small boutiques on the beach, as you often see abroad. There were no nice boutiques with jewelry, dresses etc. Joyce took the plunge and approached a beach tent where she was allowed to sell a clothes rack, some bikinis and jewelry. 'JOZ at Everywhere' was born.
It turned out to be a great success and Joyce soon moved in as pop-up concept to Amsterdam, Laren and Abcoude. During her pop-up store in the Bear Street Joyce actually didn't want to leave anymore, because the 9 streets has always been one of Joyce's favorite neighborhoods in Amsterdam. A beautiful building on the Skin Street was released and the first real JOZ Amsterdam boutique was a fact. Within 4 months Joyce made the bold move to also take over a building in the Berenstraat, and later the Travel Boutique (next to the building on the Berenstraat) also became available.
In 2024 Joyce decided to focus on the store in the Berenstraat and the webshop and closed the boutique on the Huidenstraat. Time for a change!
In 2024 Joyce decided to focus on the store in the Berenstraat and the webshop and closed the boutique on the Huidenstraat. Time for a change!
The Boutique is full of pearls from the collection of beautiful, high-quality brands. Joyce ensures that the most beautiful 'sweets'can be combined with the best and most comfortable basic items. Most brands come from Scandinavia, France, Spain and Not to forget the Netherlands.
Personal attention and service are of paramount importance to JOZ. Together with her dear daughter Dana (a familiar face for many on Berenstraat) and Joyce's 'Angels' JOZ ensures a unique shopping experience, whether you come shopping alone or with a large group of friends. There is always coffee or a glass of wine ready during the fitting.
Would you like to come by or would you rather make an appointment with one of our stylists? You can reach us via this link and you can find our address here find.